This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing student ...
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the ...
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for ...
Did you know? Americans have bought $185 billion worth of Chinese goods China's economy is growing at an astounding rate of 9 percent a year The trade ...
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining ...
Proprietary audience development is now a core marketing responsibilityEvery company needs audiences to survive. They are where you find new customers ...
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, m ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
Successive Enlargements to the European Union membership have transformed it into an economically, politically and culturally heterogeneous body with ...
Karl Marx was commissioned by the Communist League along with Friederich Engels to write The Communist Manifesto. The manifesto is considered to be on ...
کارل هاینریش مارکس (به آلمانی: Karl Heinrich Marx) (زادهٔ ۵ مه ۱۸۱۸ در شهر تری یر پروس - درگذشتهٔ ۱۴ مارس ۱۸۸۳ در لندن، انگلستان) متفکر انقلابی، فیلسو ...
Driven by high tech foreign investment, the ''Celtic Tiger'' economy in the Republic of Ireland was one of the economic ''success stories'' of the 199 ...
This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an ...
