This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and t ...
For female pop stars, whose star bodies and star performances are undisputedly the objects of a sexualized external gaze, the process of ageing in pub ...
Information and communication technology, in particular artificial intelligence, can be used to support economy and commerce using digital means. This ...
Experts present their analyses of historical developments as well as new economic challenges for the European Union. Contributors, representatives fro ...
This book provides an introductory treatment of time series econometrics, a subject that is of key importance to both students and practitioners of ec ...
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Ass ...
Proprietary audience development is now a core marketing responsibilityEvery company needs audiences to survive. They are where you find new customers ...
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narr ...
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, m ...
This study reviews the recent developments in capital markets and institutional investors in Russia, and examines the policy challenges ahead for the ...
A. H. Studenmund's practical introduction to econometrics combines single-equation linear regression analysis with real-world examples and exercises. ...
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketin ...
This revolutionary text covers single-equation linear regression analysis in an easy-to-understand format that emphasizes real-world examples and exer ...
For many people, a well-maintained automobile is a source of pride and peace of mind. But for others, the idea of routine maintenance is daunting. How ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiq ...
This revolutionary text covers single-equation linear regression analysis in an easy-to-understand format that emphasizes real-world examples and exer ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing ...
