Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions uti ...
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and ...
Information and communication technology, in particular artificial intelligence, can be used to support economy and commerce using digital means. This ...
The analytical insights of the world’s premier market economists move billions of dollars daily. Here, chief economists at leading firms deliver bold ...
In Econometrics the author has provided a text that bridges the gap between classical econometrics (with an emphasis on linear methods such as OLS, GL ...
The textbook "Principles of Mathematical Economics" was written for both undergraduate students in economics, and related fields, such as business, an ...
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that ca ...
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be gener ...
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlar ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
Advanced Econometrics is both a comprehensive text for graduate students and a reference work for econometricians. It will also be valuable to those d ...
This is a classical reprint edition of the original 1971 edition of An Introduction to Bayesian Inference in Economics. This historical volume is an e ...
In modern society, exchanges between people increasingly take the form of buying and selling goods and services for money. This book addresses the que ...
In order to grasp the political economic processes of the construction of transnational hegemony, the actions of both dominant and subordinate actors ...
A Companion to Theoretical Econometrics provides a comprehensive reference to the basics of econometrics. This companion focuses on the foundations of ...
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
Since its accession to the WTO, China had been enjoying a rapid growth in foreign trade, which has become the major driving force behind its surging e ...
Die Globalisierung verändert das Umfeld einzelner Unternehmen rasant und erfordert eine verstärkte internationale Ausrichtung der Geschäftstätigkeit. ...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing ...
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with ...
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such ...
