This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns ma ...
Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon u ...
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and ...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions uti ...
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided ...
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a ...
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book dem ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with informati ...
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in ...
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal ...
Service hat sich zu einem wichtigen Wettbewerbsfaktor und Marketinginstrument auf nationalen und internationalen Märkten entwickelt. Immer häufiger zi ...
Die Globalisierung verändert das Umfeld einzelner Unternehmen rasant und erfordert eine verstärkte internationale Ausrichtung der Geschäftstätigkeit. ...
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing m ...
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts t ...
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.The 6-volume WIEM ...
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlar ...
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president ...
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
