Commerce, Complexity, and Evolution is a significant contribution to the new paradigm straddling economics, finance, marketing, and management, which ...
Die Leistungskomplexität im internationalen Anlagengeschäft führt während einer meist mehrjährigen Projektlaufzeit zu Änderungen und Störungen, die er ...
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiq ...
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketin ...
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narr ...
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Ass ...
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and t ...
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
What could Wittgenstein's body of texts contribute to the rapidly growing literature on life's meaning? This book not only examines Wittgenstein's sca ...
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions fro ...
African Americans have experienced life under the rule of law in quite different contexts from those of whites, and they have written about those diff ...
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics ...
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be gener ...
What is the meaning of life? It is a question that has intrigued the great philosophers--and has been hilariously lampooned by Monty Python. Indeed, t ...
What is the meaning of life? It is a question that has intrigued the great philosophers--and has been hilariously lampooned by Monty Python. Indeed, t ...
What is the meaning of life? It is a question that has intrigued the great philosophers--and has been hilariously lampooned by Monty Python. Indeed, t ...
An award-winning journalist offers exhilarating tales of ''late bloomers'' who prove that it's never too late to sign a new lease on life In today's w ...
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
