The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing ...
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that ca ...
What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much ...
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di ...
کوتریموکسازول (به انگلیسی: Co-trimoxazole)
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarde ...
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and ...
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will ...
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hesseki ...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessi ...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessi ...
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? T ...
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly ...
Hot-Dip Galvanizing of Steel Structures contains practical information that is useful for both researchers in hot-dip galvanizing and engineers, desig ...
Basic research and new manufacturing methods have led to high nitrogen steels (HNS), a promising new group of materials for use in advanced applicatio ...
This book explains and illustrates the rules that are given in the Eurocode for designing steel structures subjected to fire. After the first introduc ...
Content: Chapter 1 Introduction (pages 1–42): Chapter 2 Application Range and Limitations (pages 43–49): Chapter 3 Determination of Stresses and Stres ...
The key to seismic design of structures lies in the controlled dissipation of seismic energy during an earthquake. A measure of this energy dissipatio ...
Structural design in fire conditions is conceptually similar to structural design in normal temperature conditions, but often more difficult because o ...
Structural design in fire conditions is conceptually similar to structural design in normal temperature conditions, but often more difficult because o ...
